b'Completed Campaigns:BOARD MINUTES Summary of recently concluded campaigns and results.Key learnings or insights.3. Budget and ResourcesCurrent Marketing Budget WAMOA BOARD MEETING update on the legislative session,Status: Need to review what is Date: February 26, 2025 highlighting the three main areas ofbudgeted for future possibilities. Zoom 9:00am focus: funding for MSOC, SpecialResource Allocation: Overview In Attendance: Education, and Pupil Transportation.of resources (team members, President: Devlin Piplic He also discussed the progress ontechnology, tools) allocated Vice President: Cisco Gomezinitiatives related to Clean Buildings,for various initiatives. More to Executive Director: Katie Granadoincluding potential deadlinecome in the future once budgets Past President: Travis Bown extensions, as well as updates onestablished. R1:Jerry Page, Justin East School Construction Board approvals,4. Marketing Performance & MetricsR2: Orlando Cerrillo which could potentially shift to 50- Key Performance Indicators R3: Jessica Beehner, Nicole Daltoso 55%. The president further updated(KPIs):R4: Jacob Cornwall the group on the job descriptionDiscuss metrics like web traffic, R5: Justin Gray, Joan Moore progress for WAMOAs executivesocial media growth, leads R6N: Tennille Henry director. Additionally, an update ongenerated, member acquisition R6S: Shawn Sandvig, Michael Knaack RTS planning was shared, with fourincluding Ed partners. R7: Britton Vanness RTS scheduled for the summer ofHighlight successful metrics R8: Tim Engh, Rosey Burkhard 2025. Finally, the board welcomedand areas for improvement.R9: Trevor Bell new member David Baird, OlympiaData-driven Insights: Summary Governance & Compliance, ElectionsSD, who will serve as the Technologyof data trends (e.g., best-& Programs: Jeff Hosler Operations Chair. performing platforms, member Ed Partners: Matt Kealoha, Ben Moore 1.2 Vice Presidents Report. Ciscodemographics.Conference: Alicia LawverGomez Had a great Region meeting,5. Challenges and ObstaclesTAC: Kelly Gregg, Devlin Piplic RTS planning is underway for theNew outreach strategies will Professional DevelopmentPaulsummer. Region Rep Monthly reports: require some effort on a few Harrison Reviewed for those who sent it toregion reps in the future once me.established. Budget limitations we Not Present: 1. Marketing Strategy & Objectivesdont know what things will cost Sec/Treasurer: Geoff Lawson Update yet.R2: Randy Acker Review of Current Marketing practices: 6. Upcoming Marketing Plans & R4: Michael Pauley Covered areas already known toPrioritiesR6N: Chris Dillon be conducted and built a list ofFuture Campaigns: School R7: David Jagannath items to review and strategy forFoundations, Skill Center Environmental Health & Safety Chair:proper implementation. outreach, social media, Google Jeff Rogers 2. Key Initiatives & Campaigns presence, Mailers. Communications- Marina Tanay Ongoing Campaigns: Strategic Focus Areas: shifts in Legislative- Doug Vanderleest Overview of major ongoingdigital platforms, targeting new marketing campaigns (e.g.,member segments). More to come. Call to Order 9:02 am. digital marketing, influencerNew Initiatives: Introduction partnerships, seasonalof new marketing programs or 1.1 Presidents Report. Devlin Piplic-promotions). tools that will be implemented to February board agenda motion toCampaign performance metricsenhance efficiency or results.approve Travis, seconded by Alicia(e.g., engagement rates, ROI,7. Collaboration with Other Lawver. The president provided anconversion rates). Departments40 WAMOA JOURNALSUMMER 2025'